Professor Gordon Smith
Ambassador
Professor Gordon Smith is head of the Department of Obstetrics and Gynaecology at the University of Cambridge and theme lead for Women’s Health at the NIHR Cambridge Biomedical Research Centre.
His internationally recognised research is looking for better ways to predict problems in pregnancy so babies and mothers get the care they need.
Professor Smith has supported Sands for more than a decade with expert research and clinical advice, and has helped us in successful campaigns to highlight the need to reduce baby deaths.
As an Ambassador, he has a special focus on promoting work to save babies’ lives and improve the range and impact of perinatal research.
Professor Smith’s collaboration with Sands includes The Pregnancy Outcome Prediction (POP) study that seeks to accurately identify which babies are at the highest risk of stillbirth or neonatal death and means that treatments can be better targeted, this also means that families whose pregnancies are healthy can be reassured they are also low risk.
Watch a video of Professor Smith talking about his work.
Find out more about his work with Cambridge University Hospitals
Rowena Pailing
Director of Bereavement Support, Community and Volunteering
Rowena joined Sands in 2022, initially as Head of Bereavement Support Services, before moving to her current role in 2026. She leads teams responsible for a wide range of local and national support for bereaved families and anyone touched by baby loss.
With over twenty years of varied experience, including university lecturing and research, Rowena has driven community-based change through co-production and multi-agency working in areas of the Midlands and North of England facing some of the highest levels of deprivation in the UK.
She has volunteered with charities and community groups since the age of 18, and held a number of trusteeships which continue to inform her work at Sands.
Rowena believes that the best possible care and support should be made accessible to anyone who needs it, and that the voices of bereaved families should always be at the centre.