Our mission, vision and values remain constant and guide our work. We work to save babies' lives and ensure that, when a baby does die, anyone affected gets the support and care they need.



How will we save babies' lives and support people affected by baby loss between now and 2025?

We will:

  • be a welcoming, supportive community which is inclusive, accessible, and known to all;
  • save babies’ lives and ensure inequalities in pregnancy loss and baby death are reduced;
  • ensure everyone has equal access to excellent bereavement care and support after pregnancy loss and baby death;
  • grow and develop sustainably to have impact now and in the future.

Find out more - read our interactive report.

Sands Strategy Longform


Alternatively, if you prefer to read a PDF version of Sands Strategy 2022-2025, you can download a copy.

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