To support the UK's national ambition to reduce baby deaths, NHS England developed a 'bundle' or package of best practice around areas of maternity care. Sands supports the Care Bundle with Safer Pregnancy messaging developed through research and national collaboration.

Parents have the greatest stake in understanding why their baby died. Including their concerns, questions and views about their care is not only essential for them but it also provides a 360 degree view of care. Evidence shows that involving them in review improves learning and therefore the potential to save future lives.

Sands worked with a multi-disciplinary group to improve support for healthcare professionals seeking post-mortem consent from parents. The package is endorsed by the Human Tissue Authority (HTA).

The MBEM is designed to give parents whose baby has died a way of feeding back their views about the quality of bereavement care they received and whether it met their needs. This is to inform best practice and service improvements locally.

Sands co-designed public health information for pregnant women based on focus groups and in collaboration with the Royal Colleges, NHS England, policy-makers and other charities. The Safer Pregnancy website provides 'straight-talking' pregnancy advice and is part of the Saving Babies' Lives Care Bundle.

Health care professionals can have a positive influence on how families experience their care when a baby dies. No level of care can take away the pain families feel but high quality care can help families process their grief and begin to learn to live without their much-loved baby.