We campaign across the UK to raise awareness of the issues relating to stillbirth and neonatal death, obtain widespread commitment to reducing the number of babies dying, and ensure the right care and support is available at the right time after the death of a baby.

We hold the Government to account, for example by monitoring and analysing available data on the numbers of babies dying and tracking this against national targets.

Find out about how we are doing this and how you can support us below.

For the latest news and updates on our policy and campaigns work, follow us on Twitter @SandsInsights.

Current campaigns

We need action to reduce inequalities

Sands estimates that had stillbirth and neonatal death rates for Black and Asian babies been the same as for White babies, 432 fewer babies would have died in 2019 in England and Wales.

Governments across the UK have committed to reducing baby deaths, and while overall rates have gone down, babies from minority ethnic backgrounds are still at an increased risk of death. 

New analysis released by MBRRACE-UK shows that the combined impact of ethnicity, deprivation and mother’s age can significantly increase the risk of baby deaths. 

We know that confidential enquiries are successful in driving down death rates and improving outcomes. An enquiry into the deaths of Black babies in the UK is already underway, but the Government must do more and find the money to secure a second enquiry into Asian baby deaths. 

Ask your MP to write to Minister Maria Caulfield and call for a confidential enquiry.

Baby deaths can and must be reduced - help to make this a reality - one death is one too many.

Sharing evidence

We gather feedback and information from bereaved parents, professionals and health services to inform Government policy and support practice.

We recently submitted evidence to the Health Select Committee Inquiry in to the safety of maternity services in England. Bereaved dad, Darren also gave evidence.

Working with others to influence change

We work in partnership with other organisations and networks to pool our collective knowledge and resources to make a bigger impact.

Baby loss awareness week

Every year during Baby Loss Awareness Week (9 to 15 October) we work with over 70 other charities to influence policy to improve bereavement care, and reduce baby deaths. Last year, Nearly 7,000 people took our #BLAW2020 actions about partners being excluded from pregnancy, maternity and neonatal services due to COVID-19, despite updated NHS guidance.

Read more about BLAW campaigning here.

Pregnancy and Baby Charities Network

As a member of the Pregnancy and Baby Charities Network, Sands has worked collaboratively with 21 other organisations over a number of years to influence policy in order to address inequalities and improve outcomes across the country.

Read more about the network and download our Manifesto here.

All Party Parliamentary Group on Baby Loss

Founded in February 2016, the All-Party Parliamentary Group on Baby Loss brings together MPs and Peers from across parties to work on this vital issue.

The APPG’s overall aims are to develop policy that supports families dealing with the grief and loss of a baby, and to raise awareness of what more can be done by the government, Parliament or other agencies to help those affected.

The APPG officers are:

  • Co-Chair: Jeremy Hunt MP
  • Co-Chair: Cherilyn Mackrory MP
  • Vice-Chair: Patricia Gibson MP
  • Vice-Chair: Sharon Hodgson MP
  • Vice-Chair: Sarah Owen MP

Read more about the APPG here.

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