We work with companies who support our life changing work and are committed to transforming the landscape surrounding baby loss. Sands is grateful to all of our partners for their commitment and effort. However we cannot endorse any products or services offered by any of our partners.

Interested in partnering with Sands? Get in touch with the corporate partnerships team at corporate.partnerships@sands.org.uk.


Our current partners

Allen & Overy Belfast


Allen & Overy LLP is an international law firm, advising national and multinational corporations, financial institutions, and governments. They have chosen Sands as their COTY and are organising various fundraisers to take place throughout the year.


Aspect Capital


Aspect Capital is a global systematic investment manager with a team of over 120 employees and provides ongoing support to Sands.

News article from Aspect Capital on their fundraising work for Sands


Assistall Ltd


Assistall features voucher codes for thousands of popular UK retailers. Every time you use an Assistall voucher code, you can enjoy savings and promotions, whilst also raising money for Sands, at no cost to yourself.


Carrie Elizabeth Jewellery

Carrie Elizabeth

Carrie Elizabeth is a British Jewellery brand designed and based in London, England. 

Launched in October 2015, it was founded by Carrie Elizabeth Dennahy who spent her last 10 years working as a Fashion and Jewellery Buyer for one of the UKs leading retailers. Carrie Elizabeth strive to offer stunning, affordable Jewellery to likeminded women around the world, who value timeless design and craftmanship.

Carrie Elizabeth has designed a bespoke Love You To The Moon and Back inspired necklace and will be donating 100% of profits from the sale of the necklace to Sands. 

Chris Andrews Publications

Chris Andrews Publications

Chris Andrews Publications Ltd publishes stunning photographic calendars, books, cards, posters, gifts and souvenirs. For over 30 years they have created lovely publications of Oxford, the Cotswolds, Bath, Stratford, the Channel Islands and Belfast. 

The Memory Calendar was developed, trialled and now is marketed countrywide, raising funds for Sands.

Cribbs & Co

Cribbs & Co

Cribbs & Co is an Edinburgh based, eco-friendly, online baby clothing store, specialising in micro premature baby clothes, premature baby clothes and tiny baby clothes. Founded in 2019 by Lyndsay Cribbs to offer great quality, non-boring clothing at affordable prices for tiny babies, all products and the Cribbs & Co website are carbon neutral. All packaging is eco-friendly, recyclable/compostable and plastic-free. Cribbs & Co are doing their part to help look after the environment for all of our children's future. 

Cribbs & Co believe in giving back to the community, and have chosen Sands as their long term charity to support, because of how Sands supports families and raise much needed awareness of baby loss. Cribbs & Co. will donate £1.00 to Sands from every item sold in the Sands range. 

Supporters can find the range here cribbsandco.co.uk/product-category/sands-range/ 

The Sands range is available all throughout the year.

Freshfields Bruckhaus Deringer


Freshfields is a global law firm that works with some the world's leading national and multinational businesses. While they provide their clients with the best legal advice, they do so responsibly. This includes making a positive difference to the communities they touch. Their London team has nominated Sands as their charity partner for 2021/22.

Global Home Warranties


Established in 2011, Global Home Warranties are a respected arranger of Structural Defect Insurance for residential and commercial properties. Our team are founding Members of CCNH (Consumer Code for New Homes) and Associate members of UK Finance.

We are committed to helping our community and we are proud to support SANDS as our nominated Charity for our Coleshill office: https://www.globalhomewarranties.com/charity-sands/

Guru Technology Ltd

Guru Technology Ltd

Guru Technology are not just your usual run of the mill technology providers. We offer collaborative solutions including mobiles, landlines hosted system, broadband and are also an FCA accredited insurance provider. We pride ourselves on being different. We want to use our platforms to raise awareness and use our voice to help break the taboo on baby loss and neonatal death. Sands are our company’s chosen charity and 100% of all fundraising monies will go directly to support its connected families and community. As a company, we feel incredibly proud and honoured to be partnered with a charity so close to our hearts as we have over 40% of our staff have at some point been helped by Sands.



Kinistry (formerly Memory Makers at Home) are a family run business and who have proudly been creating personal keepsakes for over 20 years.

Offering and extensive range of freestanding 3D castings, framed 3D castings, framed handprints, framed footprints, personalised jewellery of your loved one's hands and feet.

With every sale of a completed keepsake they will donate £1 to Sands.

Loss Books Ltd

Loss Books

Loss Books Ltd has created a range of bereavement books for younger children to help with the process of grieving by sharing the memories of losing a sibling or twin. This heartfelt series of books enables families, carers, and teachers, to talk and share feelings with younger children using safe dialogue and imagery.

Loss Books Ltd is donating £1 to Sands for each purchase of any of the following titles: My Baby Brother, My Baby Sister, My Twin, and Our Baby.

M&S Sparks Reward Scheme

M&S Sparks Reward Scheme

Sparks is our customer reward scheme offering customers the chance to receive little treats and thank you’s, get your shopping for free and choose your favourite charity, which we’ll make a donation to.

NatWest Group

NatWest GroupNatWest Group

Proud supporters of Baby Loss Awareness Week 2020 in partnership with Sands

Throughout Baby Loss Awareness Week 2020, NatWest Group will be hosting a number of events to explore key topics surrounding baby loss and to help us break the silence around baby loss. 

Baby Loss Awareness Week is an important opportunity to raise awareness of the impact of pregnancy and baby loss, and to reflect on how we can all do more to support those affected. Royal Bank of Scotland has employees and customers who have been affected and we hope our support of this year’s Baby Loss Awareness Week can help play a part, however small,  in addressing the issues they face.”

Malcolm Buchanan, MD Corporate & Commercial Banking Scotland and Chairman Scotland Board, NatWest Group.

Thank you to NatWest Group for their ongoing commitment to supporting bereaved families across the UK.



MATFLIX – video streaming from maternity experts – make midwifery revalidation easy and the perfect study accompaniment for student midwives. MATFLIX’s video boxsets are curated from expert talks at Maternity & Midwifery Forum events, each boxset includes five or more thought leadership presentations, audio versions to listen on the run, extra reading recommendations and ‘reflective questions’ to aid your NMC revalidation, show your colleagues or lecturers your learning or prepare for an interview.

Boxset topics cover all kinds of midwifery subjects – stillbirth and baby loss included – and each month more boxsets are published. MATFLIX have pledge to support Sands.



OSV is a vehicle broker supplying all makes and models of vehicle across the UK on all finance options available. They are driven by customer satisfaction and believe that honesty and integrity are exactly what is needed in order to accomplish their goals. Over the years, OSV has grown from a one-man band to an office filled with enthusiastic and experienced employees who all believe that customer experience should be central to everything. 




We've joined forces with leading fundraising and money saving platform Savoo.co.uk, making it even easier for you to raise funds for Sands. Savoo is home to thousands of voucher codes and offers for hundreds of your favourite retailers. Every time you redeem a code, you'll raise free donation for us. 

Sign up to support Sands on Savoo  - when you redeem your voucher code to save money on your online shopping, they'll donate to us on your behalf. 


Solace Jewellery


With a bold goal, to help everyone to wear jewellery comfortably, this family run business only sell allergy-free hypoallergenic jewellery! If you suffer from a metal allergy, or skin irritation when wearing jewellery, you will know how hard it is to buy jewellery.

Solace Jewellery have helped thousands of people wear jewellery again, many who had tried expensive gold earrings all the way down to cheap costume jewellery from the high street to try and find a comfortable fit. As their 1500 5-star reviews show, many of them now won’t shop anywhere else.

Taylor Lux Competition

Taylor Lux Competition

Here at The Lux Competition our goal is to give everyone the opportunity to own sought after luxury items. Through our competitions we also want to help others and we promise to donate 10% of our profits to our chosen charities. 

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