15 babies die before, during or shortly after birth in the UK every single day. 15 babies too many.

In June 2017, during Sands Awareness Month, we highlighted this appalling statistic by launching a national awareness raising initiative: #15babiesaday

We wanted as many people as possible to support the initiative on social media using the hashtag #15babiesaday. We are also raised awareness of the unimaginable effect the death of a baby can have on families, and encouraged the public to speak more openly about baby death. You can still support the initiative. Find out what you can do to support the #15babiesaday.

Sadly, the death of a baby is not a rare tragedy: around 15 babies die before, during or soon after birth every day in the UK. While the number of deaths has fallen in recent years, we are moving three times slower than some other European countries to reduce the baby death rate, and many families are too often sent home with poor explanations about their baby’s death. If hospitals don’t adequately investigate what happened, how can lessons be learned?

As well as highlighting these issues, we also want to promote what Sands is doing to reduce baby death and support anyone affected, including:

  • Our vital work to reduce the number of babies dying.
  • Our combined work – with our volunteers and healthcare partnerships – to improve bereavement care across the UK.
  • The amazing support that our volunteers provide to bereaved parents locally.

We ran high profile events in England, Scotland, Wales and Northern Ireland on 15 June 2017, with further events held by our local Groups.


Post, share and retweet using #15babiesaday to help us to raise awareness of the fact that 15 babies die before, during or shortly after birth every day in the UK, and that this is simply unacceptable.