Sarah and her husband Andrew lost their son, Jacob, at birth in 2005. Sands was a lifeline, connecting them to other bereaved parents and providing crucial support through their hospital, St George’s in Tooting.
Sarah got involved with her local Sands, hosting support groups and fundraising, and subsequently attended discussion groups to help trainee midwives understand the experience of bereaved parents.
Sarah is Chief Marketing Officer at Killik & Co and has over 25 years’ experience in marketing, innovation and digital development across corporate and charitable organisations, which she hopes will be valuable to Sands in growing income and reaching more people.