We are so sorry that you find yourself here, but we are very glad you’ve found us. 

Baby loss affects all communities; however, we understand baby loss can be looked upon differently within individual communities and this can lead to additional barriers when looking for support. Bereaved parents from South Asian communities have told us about the stigma, taboo and isolation that can be associated with baby loss. 

We recognise the need for greater engagement and tailored support for South Asian parents, family members and others to be able to turn to. That is why we have created this dedicated safe, and confidential space for you, for as long as you need us, and no matter how much time has passed since your loss. We are here for you and our support is available in many ways.

“While we were supported, we also had people say, ‘It is God’s will, you will have another’, ‘It is better it happened now than later in his life’, ‘at least he died before you got to know him’, the list is endless.” 

The words of a bereaved South Asian mother


Accessing support 

The Sands National Helpline provides a safe and confidential place for anyone who has been affected by the death of a baby. Whether your baby died long ago or recently, we are here for you. The team are available to speak to on the telephone from 10am to 3pm Monday to Friday and 6pm to 9pm Tuesday, Wednesday and Thursday evenings. Please note we are not open during bank holidays unless stated on the website. 

The telephone helpline is free to call from landlines and mobiles on 0808 164 3332.

You can also email the team at helpline@sands.org.uk or download our Bereavement Support flyer for South Asian families and communities.

If you have suffered baby loss and require support or want to know more about our work and how to get involved, please get in touch with Madhuri Bedi, who is our dedicated Bereavement Support Services Officer for baby loss within South Asian communities at madhuri.bedi@sands.org.uk 

Madhuri Bedi from Bereavement Support Services

Madhuri and our work to date

Find out more about our dedicated Bereavement Support and Outreach Coordinator for South Asian Communities and our work to date.
Meet Madhuri
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Online support meetings

We are pleased to provide monthly online support meetings for individuals, couples and families from South Asian communities to connect with each other.
Register your place
South Asian man sat reading Sands' Bereavement support book

Support for men

Whether you’re a dad, brother, uncle, grandparent, friend or colleague there is information and support available in many different ways. Sands is here to support you for as long as you need.
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Ladies sat together with bereavement support book

Bereavement Support book

Our bereavement support book is now available in multiple languages including Arabic, Bengali, Polish, Portuguese, Punjabi, Urdu, Ukrainian, Simplified Chinese and Welsh.
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Listening project

Sands is listening to bereaved black and Asian parents in order to improve care and save babies' lives. The findings will be shared alongside a national enquiry to provide powerful evidence for improvement.
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Breaking the silence of baby loss in South Asian communities

Breaking the silence webinar

A webinar which looked to address the 'silent secret' of baby loss within South Asian communities.
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Share your stories

Your stories help raise awareness of the issues surrounding stillbirth and neonatal death, and also help other bereaved parents to understand that they are not alone.
Share your story
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Support our work

There are lots of ways for you to get involved and support us - from volunteering at an event, to campaigning for better services.
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Image which says Baby loss in South Asian communites: A Father's Perspective webinar

Baby Loss in South Asian communities: A Father's Perspective webiar

In recognition of Father’s Day 2023, we hosted a webinar for anybody who wants to understand bereavement from a father's perspective.
Watch now
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