Sands’ primary focus is the loss of babies’ lives and the impact of that loss on everyone affected –parents, families, health professionals.

Sands exists to support anyone affected by the death of a baby, to improve the bereavement care received by parents and families, and to promote research to reduce the number of babies dying. Everything we do should be focused around those three aims. The services we run, the public health messages we promote, the way we raise money should all support these aims.

Sands’ vision

Sands’ vision is for a world where fewer babies die and when a baby dies anyone affected by the death receives the best care and support for as long as they need.

Sands’ purpose

Sands’ purpose is to: support anyone affected by the death of a baby; work in partnership with health professionals to ensure that bereaved parents and families receive the best possible care; and promote improvements in practice and fund research that could help to reduce the loss of babies’ lives.

Our values

We are compassionate, dedicated and strive for excellence in everything we do. Our aim is to provide inclusive and informed support; our response is individual and sensitive. Our working relationships are collaborative, based on trust, integrity and respect. We are passionate about sharing and improving knowledge.