On 25 March, let's remember babies lost to pregnancy and baby loss
In 2026, too many families still tell us that after their baby dies, the people around them don’t know what to say, so say nothing at all. Many parents never hear their baby’s name said aloud by anyone else again.
So that's why, on 25 March, we’ll be launching the first Say Their Name Day in the UK.
If you’ve experienced the loss of a baby, or someone close to you has, this is a chance to come together and share their name or memory – and support other families too.
If you can, please donate £25 to Sands too and support other families experiencing the heartbreak and devastation of pregnancy and baby loss.
Join us this Say Their Name Day and mark what your baby means to you.
Your baby matters. And they are not forgotten.
Honour your baby now
You can share whatever feels meaningful to you, their name, a nickname, a symbol, a date, or simply a few words.
Donate and help support more families
Why we've launched Say Their Name Day in the UK
Say Their Name in your Will
The stories behind the names