Baby Loss Awareness Week, 9 - 15 October, is a time for everyone in the baby loss community and beyond to come together, to honour and remember our babies, and raise awareness of pregnancy and baby loss.
This year marks the 24th year of Baby Loss Awareness Week (BLAW) in the UK. Throughout the week, we want to create a safe and supportive space for you to remember your much-loved and missed baby or babies in a way that feels right for you. Whether you have been affected by pregnancy loss or the death of a baby recently or longer ago, you are welcome at Sands.
Ways to get involved in BLAW
Below are all the different ways that you can take part in BLAW this year. Please try and take time to care for yourself and each other this week. Whether that means limiting time spent on social media, getting out in the fresh air, doing something creative or checking in with a friend or colleague. However you wish to take part, please remember that if, at any point, you need support that we are always here for you.
Say your babies' names
Say your babies' names this Baby Loss Awareness Week.
Download your free assets and personalise them to use whenever you like.
Download your free assets and personalise them to use whenever you like.
Sands Ribbon Appeal
Donate to the 2026 Ribbon Appeal today. Your support will help to raise awareness and ensure that Sands can be there for families affected by pregnancy and baby loss.
For every donation, we’ll add a ribbon to our national ribbon display in Manchester on 10 October. A beautiful tribute, each ribbon remembering a baby who matters, representing a family whose lives have been changed forever.
For every donation, we’ll add a ribbon to our national ribbon display in Manchester on 10 October. A beautiful tribute, each ribbon remembering a baby who matters, representing a family whose lives have been changed forever.
Events near you
Sands events are safe spaces where everyone is welcome to come together, remember your babies and support each other. Find out more about events happening near you and how you can get involved.
You can also register your own event on the website to promote in your community.
You can also register your own event on the website to promote in your community.
Wave of Light
Join other families across the world by lighting a candle at 7pm on Thursday 15 October.
Remember all babies’ lives gone too soon.
Remember all babies’ lives gone too soon.
Remember a baby
Dedicate a Pink and Blue ribbon to a much-loved and missed baby on our BLAW memory tree.
Donate and help raise awareness of pregnancy and baby loss.
Donate and help raise awareness of pregnancy and baby loss.
Join Ribbon Run
Be a part of our Ribbon Run community and join thousands of others to help break the silence around baby loss and continue to save babies' lives.
Visit the BLAW shop
Buy your BLAW pin badge to show your support.
Candles, mugs, stickers and more also available.
Candles, mugs, stickers and more also available.
Pink and Blue
Turn your community Pink and Blue for Baby Loss Awareness Week.
Light up a building or dress up for the day.
Light up a building or dress up for the day.
Become a Sands Champion
Pledge to become a Sands Champion for Baby Loss Awareness Week. Show your company's commitment to breaking the stigma around pregnancy and baby loss and to driving change that can save more babies’ lives.
Share your story
We are often told by bereaved parents, family members, friends or colleagues how much reading the thoughts and feelings of others has helped them. We also know that for many bereaved parents talking about their babies, saying their names, and sharing photos can be very important.
If sharing your story is something you'd like to do, we are here to help you.
If sharing your story is something you'd like to do, we are here to help you.
Turn your social media #PinkAndBlue
Show everyone you support BLAW with our beautiful, personalised social media assets.
You can also print posters and flyers to hand out in your community.
You can also print posters and flyers to hand out in your community.
Donate to Sands during Baby Loss Awareness Week
Donate this Baby Loss Awareness Week and you will be making a huge difference in the lives of bereaved families in their darkest hours, helping to give them hope for the future.
Wave Of Light candles
Add the photo of your Wave of Light candle to our page to remember precious babies gone too soon.
Support for you
We are so sorry to hear of any parent or family that has experienced pregnancy or baby loss.
Whatever your experience, we are here to support you.
Whatever your experience, we are here to support you.
Join the Alliance
Are you a registered charity and want to help shape Baby Loss Awareness Week?
Join over 130 charities and organisations today.
Join over 130 charities and organisations today.