Baby Loss Awareness Week, 9 - 15 October, is a time for everyone in the baby loss community and beyond to come together, to honour and remember our babies, and raise awareness of pregnancy and baby loss.
This year marks the 24th year of Baby Loss Awareness Week (BLAW) in the UK. Throughout the week, we want to create a safe and supportive space for you to remember your much-loved and missed baby or babies in a way that feels right for you. Whether you have been affected by pregnancy loss or the death of a baby recently or longer ago, you are welcome at Sands.
Ways to get involved in BLAW
Below are some of the ways you can take part in BLAW this year. However you wish to get involved, please try and take time to care for yourself and each other this week. If, ay any point, you need support, please remember that we are always here for you.
Sands Ribbon Appeal
Donate to the 2026 Ribbon Appeal today and have your dedicated ribbon added to our online remembrance tree. Your support will help to raise awareness and ensure that Sands can be there for families affected by pregnancy and baby loss.
Join Ribbon Run
Be a part of our Ribbon Run community and join thousands of others to help break the silence around baby loss and continue to save babies' lives.
Events near you
Sands events are safe spaces where everyone is welcome to come together, remember your babies and support each other. Find out more about events happening near you or how to organise your own.
Say your babies' names
Say your babies' names this Baby Loss Awareness Week.
Download your free assets and personalise them to use whenever you like.
Download your free assets and personalise them to use whenever you like.
Remember a baby
Dedicate a Pink and Blue ribbon to a much-loved and missed baby on our BLAW memory tree.
Donate and help raise awareness of pregnancy and baby loss.
Donate and help raise awareness of pregnancy and baby loss.
Pink and Blue
Turn your community Pink and Blue for Baby Loss Awareness Week. Find out all the different ways you can take part and help to raise awareness of pregnancy or baby loss and show support to bereaved families.
Become a Sands Champion
A unique way for your workplace to come together to create a safe space, raise awareness of pregnancy and baby loss, and show support to bereaved colleagues, customers, and the wider baby loss community.
Visit the BLAW shop
Buy your BLAW pin badge to show your support. Candles, mugs, stickers and more also available.
Wave of Light
Join other families across the world by lighting a candle at 7pm on Thursday 15 October. Remember all babies’ lives gone too soon.
Wave of Light candles
Add the photo of your Wave of Light candle to our page to remember precious babies gone too soon.
Turn your social media #PinkAndBlue
Show everyone you support BLAW with our beautiful, personalised social media assets. You can also print posters and flyers to hand out in your community.
Donate to Sands during Baby Loss Awareness Week
Donate this Baby Loss Awareness Week and you will be making a huge difference in the lives of bereaved families in their darkest hours, helping to give them hope for the future.
Share your story
We are often told how much reading the thoughts and feelings of others has helped. We also know that for many bereaved parents talking about their babies, saying their names, and sharing photos can be very important. If sharing your story is something you'd like to do, we are here to help you.
Support for you
We are so sorry to hear of any parent or family that has experienced pregnancy or baby loss. Whatever your experience, we are here to support you.
Join the Alliance
Sands is proud to lead the BLAW Alliance of over 140 dedicated pregnancy and baby loss organisations. If you are a registered charity and want to help shape Baby Loss Awareness Week, please join us.