Bring Purpose to Every Purchase 

Collaborating with Sands means aligning your brand with a cause that matters — being there for every family. Whether through a product, campaign, or sponsorship, your business can make a meaningful impact.

Our current partnerships include:  

Next

Following its successful introduction, this beautiful, personalised candle is returning in 2026 in support of Sands. Featuring an engraved amber glass jar that can be repurposed as a tealight holder once the candle has been enjoyed, it offers a meaningful way to remember a much-loved baby. Available for a limited time through NEXT’s website, 100% of profits will be donated to Sands to help save babies’ lives and support bereaved families.

Order your candle here. Please be aware that unfortunately it isn't possible to include accents, special symbols, or emojis within the personalisation as some of the production processes will not allow this.

M&S Sparks

With M&S Sparks loyalty scheme, every shop you make results in a 1p donation to your chosen charity - at no extra cost to you.

We’re proud to be a Sparks charity partner. To support Sands, simply select us as your nominated charity through your M&S account or the M&S app.

Carrie Elizabeth

Carrie Elizabeth is a British Jewellery brand designed and based in London, England. Launched in October 2015, it was founded by Carrie Elizabeth Dennahy who spent 10 years working as a Fashion and Jewellery Buyer for one of the UKs leading retailers before launching her own brand. 
 

Carrie Elizabeth designed a bespoke ‘We will look for you in the stars’ coin necklace and donated 100% of profits from the sale of the necklace to Sands. 

Purchase a necklace here. 

Baby Art Studios

Baby Art Studios specialise in capturing the magic of pregnancy, newborns, and early childhood through photography.

Their Rainbow Baby Project has been created to honour and celebrate Rainbow Babies—children born after the loss of a previous pregnancy or infant. Families booking onto The Rainbow Baby Project will receive 50% off select photography packages. £24.50 of the discounted package fee will be donated to Sands. 

Learn more here. 

Storry  

Storry’s jewellery is designed in the Isle of Man and handmade in UK, using solid silver and gold. Their Sterling Silver Little Wings range is designed by an experienced Midwife, and includes a necklace and bracelet. 10% of profits from this range are being donated to Sands.  

Browse the Little Wings range here.

Solace Jewellery

Unique in design and meaningful in creation, Solace Jewellery’s Baby Loss Awareness Week pendant is a beautiful collaboration that has been supporting Sands work, through donations from sales, for over 4 years. 

You can also align your brand and business to one of Sands’ leading campaigns or events through our sponsorship opportunities. 

Get in touch for more information: Corporate.Partnerships@sands.org.uk