Baby Loss Awareness Week is a time for everyone in the baby loss community and beyond to come together, to remember our much-loved and missed babies, and raise awareness of pregnancy and baby loss.

Following their loss, families find themselves on a new path they never expected to be on. This year, Baby Loss Awareness Week focuses on the steps along that journey, and how they are different for everyone.

We are delighted to announce that NatWest Group will be proudly supporting Baby Loss Awareness Week for a fourth consecutive year in partnership with Sands through its employee-led HomeLife Network.

“Baby Loss Awareness Week has a simple yet profound objective to connect, support and heal together.

This week means a lot to me as someone who struggled with fertility first-hand. I’m thankful for the partnership between Sands and NatWest Group’s Homelife Employee Led Network and the support they continue to provide.”

Katie Murray, CFO of the NatWest Group

Find out how you can get involved below.

Graphic of a tree decorated with pink and blue ribbons with the Sands and BLAW logo

Remember a baby

Dedicate a Pink and Blue ribbon on our BLAW memory tree.
Donate and help raise awareness of baby loss.
Visit our tree
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Wave of Light

Join other families across the world by lighting a candle at 7pm.
Remember all babies’ lives gone too soon.
Join Wave of Light
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Join Ribbon Run

Come together with thousands of others as they remember their babies and raise funds for Sands.
Sign up today to get your free t-shirt.
Sign up today
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Visit the BLAW shop

Buy your BLAW pin badge to show your support.
Candles, mugs, stickers and more also available.
Shop now
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It’s okay not to take part in Baby Loss Awareness Week

We want you to know that it's perfectly okay if you don't feel ready to take part in Baby Loss Awareness Week this year.
Read our blogpost
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Pink and Blue

Turn your community Pink and Blue for Baby Loss Awareness Week.
Light up a building or dress up for the day.
Turn Pink and Blue
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Become a Sands Champion

Pledge to become a Sands Champion for Baby Loss Awareness Week. Show your company's commitment to breaking the stigma around pregnancy and baby loss and to driving change that can save more babies’ lives.
Pledge today
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Sands Ribbon Displays

Host a Ribbon Display and help to remember much-loved babies and raise awareness of pregnancy and baby loss in your community.
Find out more
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Turn your social media #PinkAndBlue

Show everyone you support BLAW with our beautiful, personalised social media assets.
You can also print posters and flyers to hand out in your community.
Download your resources
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Donate to Sands during Baby Loss Awareness Week

Donate this Baby Loss Awareness Week and you will be making a huge difference in the lives of bereaved families in their darkest hours, helping to give them hope for the future.
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Say your babies' names

Say your babies' names this Baby Loss Awareness Week.
Download your free assets and personalise them to use whenever you like.
Download your free templates
Muchloved candle images with call to action to add a photo of Wave Of Light candle

Wave Of Light candles

Add the photo of your Wave of Light candle to our page to remember precious babies gone too soon
Add your candle
a hand holding red heart shaped candle that is lit up in a park, in the background there is a baby loss memory tree covered in pink and blue ribbons with babies' names

Events near you

Find out more about events happening near you and how you can get involved.
You can also register your own event on the website to promote in your community.
Go to events
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Support for you

We are so sorry to hear of any parent or family that has experienced pregnancy or baby loss.
Whatever your experience, we are here to support you.
Find support for you
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Join the Alliance

Are you a registered charity and want to help shape Baby Loss Awareness Week?
Join over 130 charities and organisations today.
Apply today
Photo of a field of white poppies and the words "Voices of Baby Loss"


This podcast, developed by Sands, explores the impact of pregnancy and baby loss, gives you a chance to hear about people’s personal experiences, and learn more about the work being done to support bereaved families and save babies’ lives.
Listen to podcast
Photo of Nana-adwoa sharing her story of baby loss in new documentary Growing Around Grief: Mothers' Stories

Growing around grief: Mothers’ stories

Growing around grief: Mothers’ stories, a new documentary, shares the stories of four mothers, their losses, and reflections on how they’ve learned to grow around their grief.
Watch the documentary
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