We are pleased to announce that Sands Awareness Week is 17-23 June 2024. The week is a time to engage with people right across the Sands community and beyond on topics and subjects which mean so much to bereaved parents and their families.

The theme this year is Finding the Words

Together, we can help everyone find the words to talk about pregnancy and baby loss. Our Finding the Words campaign is part of our aim to break the silence around pregnancy loss and baby death.

Bereaved parents tell us that when friends, family and colleagues reach out and connect, it lets them know they aren't alone with their grief. 

But we know that talking to someone about pregnancy loss or the death of their baby can sometimes feel difficult, and you might be worried about saying the wrong thing.

I remember the people who reached out, even if it was awkward or clumsy, more fondly than those who ignored me.

Dale, bereaved father

This Sands Awareness Week through our Finding the Words campaign, we'll be sharing advice and support so more people can start those important conversations.

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Find the words

More about our campaign and how to sensitively support friends, family, members of your community or colleagues.
Find out more
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Start a conversation about baby loss

Check out our advice and guidance on ways that you can start a conversation sensitively around baby loss and practical ways that you can support someone.
Find out more
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Finding the Words poster

Help people in your local community to have the confidence to sensitively start conversations with people who have been affected by pregnancy or baby loss by displaying one of our Finding the Words posters.
Download now
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We are here for you

We are here for anyone that has been affected by pregnancy or baby loss. Whether it’s support for yourself or advice on how to support someone else, we have many resources to help.
Get support
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Bereavement in the Workplace

Our workplace training is designed to support colleagues and managers to create compassionate workplaces, find the right words and implement best practice.
Find out more
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Fundraise for Sands

Organising your own fundraiser is a great way to break the silence and get people talking about pregnancy and baby loss.
Fundraise today
Find out more about Sands and the work we do to save babies' lives by signing up to our newsletter.
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