June is Sands Awareness Month, when we all work hard to increase awareness of stillbirth and neonatal death and the everlasting impact experienced when a precious baby dies during pregnancy, at birth or shortly afterwards. While many more people are aware of the pain of baby loss because of the work of Sands and other organisations, many people still have no idea and it remains a taboo subject.

This year we are highlighting the tragic fact that 15 babies die every day, before, during or shortly after birth in the UK. Find out about the #15babiesaday initiative.

Over recent years we’ve made a lot of progress in breaking the silence, but there is a long way to go. This is a chance for us all to do our bit, no matter how small, to make people listen; to highlight the fact that over 450 babies will die during the month of June and to raise vital funds so that Sands can continue to support, research, and reduce the number of babies who die.



Sadly in the UK 15 babies will die each day in the UK before, during or shortly after birth – on average one baby every 90 minutes. Our #15babiesaday initiative highlights this and invites you to take part in a #90minutechallenge to help save babies’ lives. Find out more about the initiative.

Could you imagine your lives changing for ever in the time it takes to watch a football match or Disney's The Jungle Book? Each day on average 15 families will experience the stillbirth or neonatal death of their precious and much loved baby. We need your help to change this.


Change your social media profile and cover images to raise awareness of #15babiesaday

Download our social media profile pics and cover images to help us raise awareness that 15 babies die before, during or shortly after birth in the UK.

15babiesaday, 15, babies, babyloss, stillbirth, neonatal death, baby loss

15 babies a day profile picture

15 babies a day
Help us spread awareness of this appalling fact this Sands Awareness Month. Use this #15babiesaday profile picture on your social...
15 babies a day Facebook cover, #15babiesaday

15 babies a day Facebook cover

15 babies a day
15 babies die before, during or shortly after birth in the UK every single day. 15 babies too many. Help...

How else can you help?

Sign up to our #90minutechallenge and take the number 15 and turn it into something positive.

Raise awareness of the fact that 15 babies every day in the UK are stillborn or die shortly after birth. Download our 15 themed fundraising ideas and let your imagination run wild! Set up a JustGiving page and contribute towards our £15,000 target.

Request a Sands Collection Box

Save just 50p a day, or the cost of a couple of coffees each week, during the month of June. Order a Sands cardboard collection box from fundraising@sands.org.uk.

Make a Regular Donation

Set up a regular donation to Sands – a donation by direct debit is the most cost effective way to donate to Sands. Contact us at supportercare@sands.org.uk for more information.

Text your donation

You can donate to Sands #15babiesaday by texting BABY15 followed by the amount you wish to donate, to 70070. You can donate £1, £2, £3, £4, £5 or £10, giving up to a maximum of £30 per day. For example, to donate £10, text the following to 70070: BABY15 £10

How will your donation help?

Just £30 will ensure a family receives a Sands memory box with bereavement support materials to help them build precious memories to last a lifetime – that is £1 a day in June. With your amazing help we can raise vital funds to help support anyone affected by the death of a baby and research into the reasons why so many are dying.