Baby Loss Awareness Week takes place from 9 to 15 October every year. It’s an opportunity for parents, their families and friends to acknowledge and remember their precious babies who have died. It is is led by Sands in collaboration with over 60 charities in the UK.

Baby Loss Awareness Week is an opportunity:

  • for bereaved parents and families across the world to commemorate their babies’ lives
  • to break the silence around pregnancy or baby loss in the UK
  • to ensure all bereaved parents in the UK get the best possible care, wherever they live, when they need it

Sands Ambassador David Haig is supporting Baby Loss Awareness Week

We're delighted that the actor David Haig has recorded this exclusive video, talking about why Sands and Baby Loss Awareness Week are so important to him and his family.

Get involved with Baby Loss Awareness Week 2018

Pregnancy and baby loss is often a taboo subject. You can help to break the silence around baby loss by talking to your friends, family and colleagues about Baby Loss Awareness Week, wearing a special pin badge, turning UK pink and blue and lighting a candle on 15th October.

Break the silence

  • View our animation about pregnancy and baby loss and share it with everyone you know!

  • Snap a selfie or a photo wearing your pin badge (on sale from 3 September) and share it on social media – remember to add #BLAW2018 and tag us in the photo.
  • Use our specially designed Baby Loss Awareness Week images on your website, blog, Facebook, Twitter, Instagram, or work intranet.
  • Sign up to the Twibbon and show your support on your Twitter, Facebook or Instagram profile.
  • Join the global Wave Of Light at 7pm local time on 15 October. Simply light a candle and leave it burning for at least 1 hour to join us in remembering all babies who have died too soon. Post a photo of your candle to Facebook, Twitter or Instagram using #WaveOfLight
  • Contact your local media about a Ribbon Event or a local building that you have helped turn pink and blue! Download our template press releases

If you have any questions please get in touch:

Stuck for what to say? Suggested social media posts about #BLAW2018

Join the global “Wave of Light”

Baby Loss Awareness Week culminates with the global ‘Wave of Light’ on 15th October, which is also recognised as International Pregnancy & Infant Loss Remembrance Day

We would like to invite you to join other families across the world by lighting a candle at 7pm local time and leaving it burning for at least one hour to remember all babies that have died too soon. This can be done individually or in a group, at home or in a communal space.

Take a photo of your candle and post it to Facebook, Twitter or Instagram using #WaveOfLight at 7pm local time.

Wherever you do this, you will be joining a global ‘Wave of Light’ in memory of all the babies who lit up our lives for such a short time.

Join our virtual Wave of Light: you can help make a real and lasting difference to the lives of bereaved families and help to save babies‘ lives by lighting a virtual candle during October.

Each candle lit in memory of a precious and much wanted baby, will be supporting our vision of a world where fewer babies die and helping to ensure that every bereaved family, wherever they live in the UK, gets the care and support they need, when they need it, for as long as they need it.

Wear the Pin

Buy your Baby Loss Awareness ribbon pin badge to support families affected by the death of a baby

This Baby Loss Awareness Week we need your support to raise awareness that baby death is a tragic issue that affects thousands in the UK alone every year.

We want as many people as possible to wear the badge during Baby Loss Awareness Week 9-15 October. This will help us to raise awareness of baby loss.

A number of the charities involved in promoting Baby Loss Awareness Week have the awareness pin badge available to buy from their websites. Money raised from sales of the badges will go to the charity you purchase it from, and will be spent on the important work they carry out.

Pins are on sale now!

Don’t forget to share your pictures with the pin badge to show your support and help raise awareness one ribbon at a time. Simply post a photo wearing your pin badge on Facebook, Twitter and/or Instagram using the #babyloss hashtag.

Better Bereavement Care

This year we want to talk about better bereavement care for people affected by pregnancy and baby loss.

It is vital that good bereavement care is offered to anyone who has lost a baby before, during or after birth.

However, the standard of care in the UK varies widely between regions. Bereavement care training is mandatory in under half of NHS Trusts and Health Boards. At the last count, one in three Trusts and Health Boards did not have a dedicated bereavement room in each maternity unit they cover.

As a result, many parents do not receive good quality, or indeed not any, bereavement support around pregnancy or baby loss. The quality and consistency of care can vary depending on the circumstances of baby loss, where parents live, and even on who may be on shift that day.

Together with the other charities participating in Baby Loss Awareness Week, Sands believes that there should be high quality bereavement support services and care available for people wherever they live in the UK. Everyone should have the chance to have the support they need, when they need it, for as long as they need it.