There are many people whose lives have been touched by the death of a baby before or just after birth. Baby Loss Awareness week, that takes place from 9 to 15 October 2014, is an opportunity for them to acknowledge and remember their precious baby. It is also a chance to raise awareness of the emotional impact of pregnancy loss and infant loss.

Across the country during this week parents and local Sands support Groups will be holding remembrance services, hosting fundraising events and wearing Baby Loss Awareness pins in memory of their babies.

The week closes with an international ‘Wave of Light’ on Wednesday 15 October, where candles are lit across the globe as part of the international Pregnancy and Infant Loss Awareness Day.

The event encourages people all over the world to light a candle and leave it burning for at least one hour. Special edition tea lights are available from the Sands online shop. This can be done individually or in a group, at home or in a communal space. Families will be uniting with others across the world in honour of those babies who lit up our lives for such a short time.

‘Lighting a candle for a baby who has died is a very poignant and special way to remember,’ says Sands spokesperson.  ‘Simply light a candle at 7pm on 15 October and leave it burning for at least one hour to join us in remembering all babies that have died during pregnancy, at, during or after birth. You can do this with the knowledge that there are many others across the globe doing the same.

People are also encouraged to support Baby Loss Awareness Week and commemorate those babies taken too soon, by wearing one of the Baby Loss Awareness pins or by texting WAVE15 and a donation (e.g. £10) to 70070.

Baby Loss Awareness Week is a campaign led by Sands in collaboration with a number of other charities supporting affected families including The Miscarriage Association, ARC (Antenatal Results and Choices), Bliss, The Ectopic Pregnancy Trust, The Lullaby Trust, Group B Strep Support and The Twins and Multiple Births Association (Tamba).

For further information or for details on how you can support this campaign please visit


Notes to editors:

Baby Loss Awareness Week pin badges are available to buy from Sands or any of the other participating charities.

Pregnancy and Infant Loss Awareness Day is Wednesday 15 October 2014.

The Global Wave of Light takes place on Wednesday 15 October at 7pm.

For more information, please contact Natalie Cooper, Sands Press & PR Officer, on 0203 598 1959, e: or Hannah Ward, Communications Manager on 0207 436 7940 e: